The confidence of saudi consumer in the seasonal sale of the Literature review

The confidence of saudi consumer in the seasonal trade of the international brands - Literature review ExampleSecondary explore was chosen as the method of look for for this take away. This involves using qualitative and quantitative data that has been gathered by other individuals for different purposes. This will be collected through examining the literature surrounding Saudi consumers, international brands and seasonal sales in detail, collating the culture and using statistical analysis to look for patterns and trends. There are a number of advantages to auxiliary re look for. Firstly, it is cheaper and less(prenominal) time consuming than aboriginal research. This is because the information has already been collected, it is a matter of finding, collating, interpreting and analysing it. Because of this, a big data set rouse be examined than is able to be through special research. Secondary, sometimes lowly research can give more accurate data than can be obtained throu gh primary research. This is because a large amount of data is being collated, which gives a clearer picture than little data, and there may be government stacks or censuses that reach a large number of people that can be taken advantage of. However, it is important to take the original source and context of the data into account wheresoever possible to prevent accuracy being compromised.The disadvantages of secondary research are that the questions asked in the original research may not correspond to the questions that are being asked through secondary research.... dary research are that the questions asked in the original research may not correspond to the questions that are being asked through secondary research. This can make the results not relevant for the current question, or biased towards one particular part of the population. This riddle is amplified by the fact that the context of the primary data is sometimes unavailable. This study has attempted to avoid this worry by incorporating data from a wide range of different sources, aiming for sufficient replication to avoid any bias from one or a few studies. One primary method of research that could be used for this study would be the questionnaires to directly determine the opinions of the consumer population. Questionnaires are a good method of primary data gathering, as they enable sampling of a wide range of people and do not intrude on the population . For this study in particular, there was difficulty obtaining permission to conduct each internet based, or mail based surveys of the consumer population of Saudi Arabia, and there was concerns that not all of the survey responses would be legitimate, as the culture of Saudi Arabia is very private and the country has strict religious rules . For this reason, and the advantages cited above, secondary research was chosen as the method of data collection for this study. Finding Secondary Sources Once the digest of study and the questions being as ked has been determined, the next step in secondary research is to find and collate data. A large amount of data is needed, and generally speaking, the more data is analysed, the more realistic the results will be. For this study secondary sources will be found primarily through the use of internet based search engines, primarily focusing on peer-reviewed items, as these are on