Marketing Mix of Louis Vuitton Assignment Example | Topics and Well Written Essays - 1000 words

Marketing Mix of Louis Vuitton - Assignment Example The service period which he spent with the emperor introduced him to the styles of elite and the royal clientele who enjoyed his services even after his death. The Louis Vuitton Malletier (LVM) was established in 1854 in Paris, which is now considered the world-renowned lifestyle brand dealing in luxury leather (Louis Vuitton, 2013). The success story of the brand clearly reflects that it was not a coincidence rather Louis Vuitton achieved this peak position in the business world through the use of perfect marketing strategies (Peter Finocchiaro, 2010). LVM has always been very creative in introducing new products, since the start it has been catering to the needs the customers with the supreme quality services. LVM has been successfully using the marketing mix which led the company to acquire the second place in the Luxury Marketer Awards of 2010. The brand has utilized the multichannel strategies which have bridged the gap between history and status of French Fashion (Peter Finocch iaro, 2010) as per the BBC News LVM has increased its sales in the first three months of 2011 by 17%. Researchers have given the credit of successful operations of LVM to its Marketing Mix (Catarina Duque, 2012). After the selection of the target market the prime concern of the management is to set the principles for marketing mix which is a combination of product strategies, pricing strategies, placing strategies and promotion strategies. These all are formulated on the basis of the preferences of target market.

Project 3 Essay Example | Topics and Well Written Essays - 750 words

Project 3 - Essay Example A verbal fight ensues, and despite entreaties by management to leave the store, they have not. Nobody has hit anyone but the Police are called. No crime has been committed. 3. A group of friends has dinner at a restaurant that has just opened. The restaurant touts its' wonderful pay one price buffet and its vast vegan fare. Despite a buffet that is three miles long, there are no vegetarian dishes to be found and one of the group winds up eating celery all night. Despite requests to management, nobody can drum up a vegetarian dish. The check arrives and the vegan has been charged for the buffet. The vegan points out to the waiter that they did not eat but that they will pay for the wine that they had with their bread and celery. Management calls the police and they tell management that it is a civil not criminal issue. 4. It is a warm spring night and two children's baseball teams are playing. One child gets hit accidentally by an awful pitch and suddenly parents, coaches and even the referee are cursing at each other. Nobody has thrown a punch, but the police have been called. No crime has been committed. Only weeks ago we read about the vile situation of the girl in Missouri who committed suicide after some others who knew her created a fake MySpace profile of a boy who befriended her and then turned on her and told her she was mean and he didn't want to be friends with her. The police were called but no laws were broken. There are other behaviors that people inflict on others but the police are powerless because there is no law defining the behavior as illegal. Oftentimes police officers are called in to watch crowded gatherings. Nothing is happening that is illegal, but the Police Officers are there nonetheless. It would seem that Police Officers are often called when there is a perceived threat of a future crime. In the internet case, as in many internet scenarios, there is no law that prohibits a person from posting harassing and threatening comments. The victim feels, rightfully, threatened and fearful so the logical thing to do is call the police. (Connelly, 2000) Where there are public rallies, there are officers. People are threatened by crowds. Basically, any situation where there is a perceived threat (real or not) is when police officers are called. III. Explain the difference between streetwalkers and call girls, and discuss how each might have an impact on order maintenance and peacekeeping, and what that impact might be. Which would have a larger impact on public expectations regarding the police, and why The term prostitute is a general term that defines one as someone who performs sexual services for renumeration. (Farley, 2007) The payment is often in the form of currency, though there is a group of prostitutes who accept drugs as payment. A call girl is someone who operates over the phone. Their appointments are made over the phone, as opposed to a hooker or streetwalker: a hooker solicits for customers on the street. In general, hookers are a higher risk of contracting diseases due to the fact that they are less selective about their clientele and may not necessarily practice safe sex. The difference between a call girl and a street walker is that the call girls have cell phones, so you